Drive Show is the winner of the bema! award. 2021
Drive Show, which everyone could enjoy at Igora Drive in July-August 2020, won two bema! awards at once. 2021. The joint project of the Igora Drive complex and the Leningrad Center show space impressed both the audience and the jury with its extent and creativity.
bema! (best experience marketing awards!) is a upscale and iconic award in the event marketing and integrated communications industry. The best projects were chosen by an expert council which traditionally includes the most experienced specialists in this field and members of the media. Among 408 entries which were carefully evaluated by the jury, the Drive Show was nominated in two categories at once. The bright results of the project made it possible to capture the attention of experts even in such a difficult struggle, and win prizes in two nominations - "Best activation in the field of culture" and "Best client activation".
For the first time in Russia, an offline show and theatrical performance took place on such a unique venue, surrounded by world-class racing tracks. The interactive theater in the drive-in format has become not only a memorable experience for the audience, but also made it possible to bring vivid emotions into the summer of 2020 in compliance with all security measures within the framework of the new reality.